Automate Your Sales Prospecting and Research
If you’re a sales rep or lead generation manager, this workflow offers a powerful way to automate research activities before reaching out to prospects. With n8n’s AI integration and SerpAPI, you can gather relevant, structured information about companies—saving hours of manual research.
Instead of manually searching Google and visiting websites, you can feed a company name or domain into the workflow, and it will return a comprehensive dataset, ready to personalize your outreach.
🔄 What This Workflow Does
This workflow uses n8n’s advanced AI capabilities to:
- Research Information on Google:
- Uses SerpAPI to pull relevant search results.
- Visit and Scrape Website Content:
- Uses a sub-workflow to gather information from company websites.
- Provide Structured Data:
- Formats data into usable fields for easy integration into your CRM or outreach platform.
🔹 What You Get From This Workflow
For each company you research, you’ll receive:
- Domain: The official website URL.
- Company LinkedIn URL: Direct link to the company’s LinkedIn profile.
- Cheapest Plan: The most affordable pricing option offered by the company.
- Free Trial Availability: Whether the company provides a free trial.
- Enterprise Plan Availability: Whether enterprise-level plans are offered.
- API Availability: If the company offers a public or private API.
- Market Type: Whether the company targets B2B or B2C.
🔧 How It Works
1. Input Your Research Targets (Company Names or Domains)
- You provide a list of companies or domains you want to research.
- Example: “Notion, Slack, Shopify, HubSpot”
2. Google Search Using SerpAPI (Information Gathering)
- The workflow uses SerpAPI to pull the most relevant search results for each company.
- Focuses on the company’s website, blog, documentation, and press releases.
3. Website Scraping (Sub-Workflow)
- Visits each company’s website to gather critical information.
- Pulls relevant sections of the HTML that contain useful data (e.g., Pricing, API docs, About Us).
4. Structured Output Parser (Formatting Data)
- AI processes the raw content and organizes it into clean, structured data.
- The output is formatted according to your specifications (e.g., JSON, Google Sheets, CRM input).
🌟 Why This Workflow Is Valuable for You
- 🔄 Replace Manual Research:
Spend less time gathering basic information and more time on strategic outreach. - 💡 Personalize Outreach:
The workflow provides detailed insights to tailor your messaging. - 🧠 AI-Driven Efficiency:
Automatically structures information for use in email sequences or CRM profiles. - 🚀 Scalable:
Whether researching 10 companies or 10,000, the workflow adapts to your needs.
